Adobe To Acquire Digital Marketing Platform Semrush For $1.9 Billion

Adobe is acquiring nan integer trading level Semrush for astir $1.9 billion. In a property merchandise connected Wednesday, Adobe says nan woody will let it and Semrush to springiness marketers penetration into really their brands look crossed nan web.

The acquisition builds connected Adobe’s existing suite of trading devices that thief businesses negociate integer campaigns and analyse web traffic. Adobe has begun incorporating AI into its trading level arsenic well, arsenic it now allows brands to make ads utilizing nan technology. It besides announced that it’s building an AI supplier designed to brainstorm societal media campaigns past month.

In summation to taking advantage of Semrush’s hunt motor optimization (SEO) capabilities, Adobe plans connected incorporating nan company’s devices that thief brands look wrong AI-generated hunt results aliases responses. 

In 2023, Adobe dropped its $20 cardinal deal to get nan collaborative creation level Figma aft facing unit from regulators successful nan UK and nan European Union. Adobe’s woody to get Semrush is expected to adjacent successful nan first half of 2026. It’s still taxable to nan support of regulators, arsenic good arsenic Semrush stockholders.