Amazon’s Lens Live Ai Shops For Anything You Can See

Amazon will now fto you shop for products by pointing your camera astatine them. On Thursday, nan company announced Lens Live, a caller characteristic that uses your camera to scan things successful nan situation astir you, while surfacing matching merchandise listings.

This feature, which is only rolling retired to nan Amazon Shopping app connected iOS for now, lets you cookware your camera astir a room aliases attraction connected a circumstantial product. Amazon says Lens Live will usage an entity discovery exemplary to place nan products shown connected your camera successful real-time, and past comparison them against nan billions of products connected its marketplace.

Once it finds akin items, Lens Live will show them successful a swipeable carousel, wherever it will besides show options to adhd products to your cart aliases wishlist. It sounds for illustration Amazon’s return connected Google’s Gemini Live, an AI-powered adjunct that likewise lets you scan things successful your situation and inquire questions astir them. The quality is that Amazon’s AI instrumentality puts a large “buy” fastener connected everything you see.

Lens Live besides integrates Amazon’s AI adjunct Rufus to summarize merchandise descriptions and reply questions astir them. The characteristic builds upon nan existing capabilities of Amazon’s ocular hunt features, which fto you search for products by uploading an image, scanning a barcode, aliases snapping a image successful nan Amazon Shopping app. Amazon plans connected bringing Lens Live to much customers successful nan “coming weeks.”