Amazon’s New Name For The Fire Tv Stick 4k Only Adds More Confusion

Same device, different packaging. | Image: Amazon

Following nan debut of Amazon’s $39.99 Fire TV Stick 4K Select, nan institution told The Verge that a sanction alteration was coming to nan existing “Fire TV Stick 4K” to explain wherever it sat successful nan lineup. Now, Amazon has introduced that caller branding, relaunching nan merchandise arsenic nan Amazon Fire TV Stick 4K Plus.

Sure, nan original sanction was confusing (is 4K amended aliases worse than 4K Select?), but a specified sanction alteration successful a lineup of 4 identical gadgets isn’t enough. It assumes you’re consenting to do nan intelligence gymnastics of recalling wherever different “Plus” products beryllium successful their respective lineups, and what that mightiness mean for this device’s capabilities. It doesn’t lick Amazon’s biggest problem, which is that it still sells 3 4K-ready sticks wrong $10 of each other. Without a legible strategy, it astir apt shouldn’t person introduced nan 4K Select successful nan first place.

The differences betwixt Amazon’s 4K-ready Fire TV Sticks are small. The 4K Select includes half nan RAM of nan 4K Plus and nan 4K Max, meaning it’ll almost surely beryllium slower to navigate betwixt menus and jump into apps. I haven’t tested it out, but I don’t deliberation there’s a bully logic to bargain it currently, aliases ever, particularly during nan galore times that nan pricier 4K models are discounted passim nan year. Right now, you tin bargain nan superior 4K Max for $34.99 pinch a coupon code.

It should spell without saying that location is perfectly nary logic for immoderate existent aliases erstwhile Fire TV Stick 4K owners to get this caller one, arsenic packaging aside, thing other has changed.