Apple Tv Plus Is Being Rebranded To… Apple Tv

The positive awesome successful nan existent logo is still coming crossed Apple’s website.

The Apple TV Plus streaming work is being rebranded pinch a “vibrant caller identity,” according to nan Cupertino company, and is “now simply Apple TV.” The announcement was concisely mentioned astatine nan bottommost of Apple’s latest property release regarding nan December 12th streaming debut of F1 The Movie. At nan clip of writing, nary changes person been made to nan existent Apple TV Plus branding crossed Apple’s website aliases press portal.

The alteration is apt to origin immoderate confusion, fixed that nan caller sanction is already utilized by nan Apple TV app that allows users to bargain aliases rent movies, and hardware for illustration nan Apple TV 4K. Even nan wording connected Apple’s ain announcement highlights nan muddled branding, saying that F1 is disposable to acquisition connected Apple TV “ahead of its world streaming debut connected Apple TV,” and that “Apple TV is disposable connected nan Apple TV app” connected devices like… you sewage it, Apple TV.

Apple hasn’t shared immoderate different specifications astir nan caller branding for its streaming service, truthful it’s unclear if it will beryllium introducing an updated logo, aliases uncovering different ways to separate it from existing products. We’ve asked Apple if immoderate changes will beryllium made to nan Apple TV app and Apple TV hardware, and will update if we perceive back.