Asus May Have Made Its Last Phone

The Zenfone 12 Ultra is Asus’s latest — and possibly last — flagship phone.

Asus president Jonney Shih told Taiwan's Inside that nan institution is done making phones for now, marking nan extremity of its Zenfone and ROG Phone lines.

"Asus will nary longer adhd caller mobile telephone models successful nan future," Shih reportedly said (translated pinch Google Translate). He didn't entirely norm retired a return though, alternatively saying nan institution is entering a authorities of "indefinite observation" of nan market, and that it will "continue to return attraction of nan brand's mobile telephone users."

Asus's own-brand phones haven't been peculiarly breathtaking since nan teeny-tiny Zenfone 10 successful 2023, though its ROG Phone line has much aliases little been nan golden modular …

Read nan afloat communicative astatine The Verge.