Disney Plus Is Getting Vertical Video

Disney Plus will beryllium getting a vertical video provender later this year, Disney announced arsenic portion of its Global Tech & Data Showcase for advertisers astatine CES.

Based connected an question and reply pinch Erin Teague, Disney's EVP of merchandise guidance for Disney Entertainment and ESPN, Deadline reports that vertical video successful nan app could see "original short-form programming, repurposed societal clips, refashioned scenes from longer-form episodic aliases characteristic titles aliases a combination."

"Think each nan short-form Disney contented you'd want successful 1 unified app," Teague said onstage astatine Wednesday's showcase. "Over time, we'll germinate nan acquisition arsenic we research exertion …

Read nan afloat communicative astatine The Verge.