Epic Says It Has Proof Apple Was Scaring Users Off Third-party App Stores

iOS 18.6 has been a turning point.

The Epic Games Store has seen an uptick successful downloads since nan EU’s Digital Markets Act (DMA) prompted Apple to streamline its process for installing third-party app marketplaces, according to a caller blog published by Epic. Stats shared by nan gaming package elephantine connected Wednesday show nan drop-off complaint for Epic Games Store installations connected iOS has gone from 65 percent down to astir 25 percent pursuing nan merchandise of iOS 18.6 successful July.

The “updated personification experience” for installing replacement app marketplaces was introduced successful iOS 18.6 pursuing nan EU committee raising concerns successful April that “Apple makes it overly burdensome and confusing for extremity users to instal apps erstwhile utilizing specified replacement app distribution channels.”

“They’ve reduced nan instal travel from 15 steps to 6, eliminating their erstwhile scare surface and its misleading message, and eliminated a dead-end that near nan personification stranded successful iOS Settings,” said Epic. “For nan first time, we are starting to spot iOS users instal nan Epic Games Store pinch a occurrence complaint approaching Windows users and Apple’s ain Mac users.”

Epic says location are still improvements to beryllium made, however, alleging that Apple’s anticompetitive behaviour towards third-party app stores continues to break nan DMA, and is pushing developers to administer less games done nan Epic Games Store connected iOS compared to Android. Epic besides called retired Google’s 12-step installation process connected Android, saying its  “deceptive personification interface sabotages Epic Games Store instal attempts connected Android” much than 50 percent of nan time.