Google Will Let You Hide Sponsored Results In Search — After You’ve Seen Them

Ads successful Google hunt results are getting a much salient label, and a measurement to hide them if you’re not interested. Handy! The point is, you still person to look astatine them first.

Currently, Google labels paid results connected hunt pages individually pinch a “sponsored” tag connected each one. This alteration groups them each into a collapsable conception astatine nan apical of nan page pinch a single, larger explanation that remains successful position arsenic you scroll. At nan bottom of nan conception you’ll spot a fastener to hide sponsored results, truthful you’ll person to scroll by them first. Tap nan fastener to hide them and they’ll stay collapsed nether that sponsored heading; tapping again to show sponsored results unfurls them. Google says nan update is rolling retired now connected some desktop and mobile.

Over nan years, Google has made its paid hunt results look much and much for illustration integrated results, pinch plenty of backlash on nan way. The institution shifted from labeling paid results arsenic “ads” to “sponsored” astir 2020. A cynical personification mightiness deliberation that sounds friendlier to a procreation of group accustomed to influencer sponcon. The institution calls this latest update an effort to “make navigation moreover easier,” which, I guess. Wouldn’t it make navigation easier if I could hide sponsored results earlier I’ve scrolled past them? I deliberation so! But there’s nary measurement Google would jeopardize its bread and food business for illustration that.