Lego’s Smart Bricks Aren’t Just An Experiment — And They Aren’t Just For Kids

Julia Goldin, The Lego Group's apical executive successful complaint of merchandise and marketing, will not perpetrate to thing that hasn't already been announced. She will not committedness that Lego's caller Smart Brick - touted arsenic nan company's biggest invention since 1978 - is nan early of Lego. She won't opportunity if any early sets will characteristic nan mini sensor-packed machine bricks, overmuch little whether they're halfway to attention-grabbing marque description s like Lego Pokemon.

"We're not betting nan workplace that this is nan early of everything," she tells me. "We are not tied to it," she adds later.

But successful a 30-minute interview, she hints again and again that Smart Play - …

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