Oreo-maker Mondelez Will Use Ai For Tv Ads Next Year 

Snacking elephantine Mondelez is utilizing generative AI to slash trading costs and is preparing to merchandise AI-generated TV ads adjacent year, a elder executive told Reuters.

Jon Halvorson, Mondelez’s world elder vice president of user experience, said nan institution has spent much than $40 cardinal connected an AI video instrumentality that tin halve accumulation costs. TV ads made utilizing nan instrumentality should beryllium fresh to aerial successful clip for nan 2026 vacation season, he said, and perchance nan 2027 Super Bowl. 

Mondelez is already utilizing nan instrumentality to make societal contented for Chips Ahoy cookies and Milka chocolate, and will usage it to creation online merchandise pages for Oreo cookies successful November. 

Companies are progressively turning to AI to trim advertisement spending, though results are mixed. Last year, Coca-Cola’s AI-generated Christmas ads were savaged online arsenic “soulless” and creepy.