Perplexity Says Its Ai Personal Shopper ‘puts You First’

Perplexity is ramping up its AI shopping acquisition going into nan vacation season, conscionable for illustration OpenAI and Google, pinch a free AI-powered shopping feature that is disposable now to US users. Its AI adjunct looks akin to what we’ve seen from ChatGPT’s shopping research, arsenic users type successful what they’re looking for and refine nan results pinch follow-up questions. The recommended products show up arsenic cards pinch specs and reviews, and users tin bargain products straight done Perplexity from merchants that support PayPal. 

If you inquire for a overgarment to deterioration connected your commute by ferry crossed nan Bay to San Francisco, Perplexity says nan chatbot will retrieve this past relationship to pass its proposal erstwhile you later inquire for boots. It’s disposable now connected nan desktop and web, pinch mobile entree via  iOS and Android owed successful “the coming weeks.” 

Perplexity says its “Instant Buy” business pinch PayPal allows merchants to enactment successful nan unit loop and build relationships pinch customers, “just arsenic they would connected their ain sites,” possibly arsenic a measurement to reside what The Verge EIC Nilay Patel has described arsenic “the DoorDash problem.”  

Perplexity’s announcement station takes digs astatine hunt bars that it says “fail astatine exploration” and editorial outlets that “prioritize connection gross complete matching readers to nan nonstop products they’ll love” (maybe you could return a look astatine our Black Friday guideline and spot really it measures up?). Online shopping, Perplexity says, tends to attraction connected speedy checkouts, “not nan joy” of shopping. Instead, Perplexity says its AI assistants, besides called agents by different companies, “understand intent, retrieve preferences, and enactment arsenic extensions of really users would attack a task connected their own.”