Roland Is Finally Honoring Its Legacy Instead Of Just Cashing In On It

The Roland TR-1000 hit generator.

If nan only point Roland ever released was nan TR-808, nan institution would still merit a spot successful nan euphony cogwheel hallway of fame. The 808 is arguably nan astir important instrumentality since nan creation of nan electrical guitar. It's been a cornerstone of hip-hop, electronic, and popular euphony for 45 years now, utilized by everyone from Rihanna and Whitney Houston, to Outkast, Talking Heads and RP Boo. Roland was undeniably 1 of nan most innovative companies successful euphony exertion during nan 1980s and '90s, releasing iconic analog synths and pioneering drum machines.

But for overmuch of nan 2000s nan institution seemed lost, pumping retired forgettable all-digital produ …

Read nan afloat communicative astatine The Verge.