Shein Is Opening Its First Physical Stores

Shein has announced plans to unfastened its first beingness locations successful France this November, moreover arsenic nan state useful connected authorities to modulate nan fast-fashion industry, arsenic reported by Euronews and Reuters. The online retailer, which manufactures astir of its ultra-cheap clothing successful China, will unfastened locations wrong section stores crossed Dijon, Grenoble, Reims, Limoges, and Angers done a business pinch existent property institution Société des Grands Magasins (SGM).

Until now, Shein has only operated online, speech from nan pop-up stores that person appeared successful locations for illustration New York City. Its determination to unfastened up stores successful France comes conscionable months aft nan French Senate approved a law that would enforce a taxation connected fast-fashion companies for illustration Shein and Temu based connected their biology impact, arsenic good arsenic prohibition them from advertising.

Shein besides faces regulations arsenic a “very ample online platform” nether nan European Union’s model to rein successful large tech, and it was precocious deed pinch a $176 cardinal good successful France complete claims it collected personification information without their consent.

SGM owns nan Bazar de l’Hôtel de Ville (BHV) section shop chain, and besides operates a drawstring of Galeries Lafayette successful France stores nether a franchise agreement. Shein is expected to group up shop successful some of these stores, though Galeries Lafayette told Reuters it “profoundly disagrees” pinch nan decision, arsenic Shein’s “positioning and practices” contradict nan section shop chain’s “offer and values.” Galeries Lafayette adds that nan move is successful usurpation of its franchise statement pinch SGM, according to Reuters.

Paris Mayor Anne Hidalgo likewise said successful a machine-translated statement connected LinkedIn that nan metropolis “denounces nan constitution of Shein” successful nan section BHV store. “This prime is contrary to nan ecological and societal ambitions of Paris, which supports responsible and sustainable section commerce,” Hidalgo writes.