Us V. Google Redux: All The News From The Ad Tech Trial

On April 17th, 2025, Judge Brinkema ruled that Google did enactment illegally to get and support monopoly power successful online advertising. Now, DOJ and Google lawyers are returning to nan courtroom to reason complete whether this should lead to a Google breakup by forcing nan institution to waste its AdX exchange.

In nan first trial, nan DOJ based on that Google unfairly locked up nan marketplace for advertisement tech devices that publishers and advertisers trust connected to monetize their websites and marketplace their goods. Google responded that it created businesslike products that activity good for customers and said it faced plentifulness of competition.

Read connected beneath for each of nan updates and notes from nan case.

• The Google advertisement tech lawsuit is nan benignant that “ought to settle,” judge says.
• Who will show nan Google’s compliance?
• Google’s method master warns DOJ’s proposals create a “huge issue.”
• Daily Mail executive warns of a “drag” connected Google competitors without a break up.
• Breaking up (Google) is difficult to do
• DOJ will proceed its rebuttal connected Monday.
• Google’s anticompetitive behaviour “was ever a moving target.”
• Google is destroying independent websites, and 1 sees nary prime but to take sides it anyway
• Should remedies region Google’s monopoly power?
• Vibe coding won’t thief move AdX from Google.
• WikiHow CEO says Google’s advertisement tech helps it past nan “AI apocalypse” its hunt devices helped create.
• AT&T’s breakup looms large.
• Divestitures often fail, Google master says.
• Google defense continues connected done nan authorities shutdown.
• Judge points retired nan “two elephants successful nan room.”
• Rival advertisement speech CEO doesn’t cognize if he’d bargain AdX.
• Is Google dragging its feet to hole a bug that hurts a rival?
• A break up could plummet unfastened web show advertising.
• “Going to nan satellite is simpler than going to Mars.”
• Judge considers whether remedies should relationship for patient size.
• The authorities wants an “extremely onerous” break up, witnesser alleges.
• Google originates its defense.
• A French regulator’s effort to unfastened advertisement tech title failed.
• Judge wants to perceive really Google complied pinch French advertisement tech remedies.
• Week 2 of proceedings kicks off.
• Can Google beryllium trusted without a break up?
• “I ne'er considered that personification would walk billions of dollars and flip it down nan drain.”
• Moving a afloat divested AdX isn’t arsenic difficult arsenic Google made it sound.
• Migrating AdX to a caller proprietor would return up to 18 months.
• AdX’s endurance isn’t a large interest for publishers.
• Google’s connection “doesn’t make immoderate sense.”
• “It mightiness beryllium easier to conscionable unopen down AdX.”
• Google exec accuses DOJ of spinning a “burden” for publishers arsenic a “choice.”
• Google considered shutting down AdX.
• Google muddies nan waters astir nan feasibility of a break up.
• The devil is successful nan details.
• Splitting up Google’s advertisement tech devices is technically feasible, DOJ witnesser says.
• Google’s advertisement devices would beryllium charismatic to buyers, M&A witnesser says.
• What if we could conscionable spot Google?
• Day 3 of proceedings kicks off.
• Judge wants to perceive really a break up would work.
• AI hasn’t disrupted Google’s advertisement tech monopoly.
• ‘I’m hopeful for nan first clip successful a agelong time.’
• Witnesses disagree connected really overmuch of Google’s advertisement tech a purchaser should beryllium capable to own.
• Transparency is key.
• Government witnesses want it to spell moreover further pinch a Google break up.
• Advertiser witnesser warns of short-term symptom if Google were forced to waste AdX.
• Google rivals statement up arsenic imaginable buyers for its advertisement tech.
• We’re backmost for time 2 of nan Google advertisement tech remedies trial.
• Google originates its conflict for nan ‘unofficial rate of nan internet’
• Google competitor calls its remedies connection “disingenuous.”
• Publishers person nary viable alternatives to Google, witnesser testifies.
• Google calls DOJ’s proposals “radical and reckless.”
• DOJ seeks to region Google’s “massive caput start” successful advertisement tech.
• DOJ antitrust main praises Google advertisement tech court’s efficiency.
• We’re astatine nan courthouse wherever Google is fighting different break up attempt.
• The US authorities is taking a 2nd stab astatine breaking up Google
• DOJ asks tribunal to divided up Google’s advertisement tech empire
• Google is successful much threat than ever of being surgery up
• Google loses advertisement tech monopoly case
• Google and nan DOJ make their last arguments successful nan advertisement tech monopoly case
• Google’s empire is nether siege
• Tech critics want a Google exec punished for deleted chats
• Google is replacing nan exec successful complaint of Search and ads
• How Google tried to unravel nan DOJ’s advertisement tech case
• Google and nan DOJ are retired of tribunal until November 25th.
• Google says a closed advertisement ecosystem isn’t anticompetitive — it’s conscionable safer
• How Google made nan advertisement tech manufacture revolve astir itself
• TL;DR connected nan DOJ’s advertisement tech antitrust proceedings against Google.
• Why Google is backmost successful tribunal for different monopoly showdown
• Google employees’ attempts to hide messages from investigators mightiness backfire
• In US v. Google, YouTube’s CEO defends nan Google way
• How Google sewage distant pinch charging publishers much than anyone else
• How Google altered a woody pinch publishers who couldn’t opportunity no
• Google dominates online ads, says antitrust proceedings witness, but publishers are emotion ‘stuck’
• Google’s advertisement server is “slow and clunky” — but virtually everybody uses it.
• Day 2 of nan Google-DOJ antitrust proceedings begins.
• Google and nan DOJ’s advertisement tech conflict is each astir control
• Google and nan Justice Department person made their opening salvos successful court.
• The Google advertisement tech proceedings is kicking disconnected this morning.
• Google and DOJ return for information 2 of their antitrust conflict — this clip astir ads