What To Expect From Amazon’s Big Fall Hardware Event On Tuesday

Amazon is hosting its 2025 autumn hardware arena connected Tuesday, September 30th, and it could beryllium a packed show. The company’s induce has a fewer not-so-subtle hints astir caller Echos and a caller Kindle. It will besides beryllium Amazon’s adjacent large merchandise arena for Panos Panay, who joined Amazon successful 2023 to caput up its devices and services teams aft a agelong profession astatine Microsoft helping motorboat products for illustration nan Surface lineup. 

Amazon has taken immoderate large swings nether Panay’s leadership, launching a suite of caller Kindle products past year — including the first colour Kindle — and announcing its AI-powered Alexa Plus assistant. What’s coming up next, then? Here’s what we deliberation you tin expect.

At slightest 1 caller Echo product

Amazon’s invitation appears to tease two products pinch nan company’s iconic bluish Echo ring, truthful it looks for illustration we’ll get caller Echo smart speakers of immoderate benignant during nan show. Which ones, though?

A caller modular Echo seems for illustration a safe bet, arsenic nan institution hasn’t released 1 since 2020. Perhaps that’s nan 1 successful nan apical near of Amazon’s arena teaser. The style connected nan apical correct looks a small spot for illustration an Echo Studio, which is besides owed for an upgrade. It was past refreshed successful 2023.

I mightiness beryllium wholly off-base pinch my guesses, but if you’re shopping for caller smart speakers and are already invested successful Amazon’s Alexa and Echo ecosystem, you mightiness want to hold to spot what Amazon reveals astatine this arena earlier you bargain thing new.

A colour Kindle Scribe

This 1 is easier to tease retired from Amazon’s arena invite: 1 of nan pictures is simply a colour type of nan Kindle logo. But hidden successful nan area of nan image is simply a hint that Amazon mightiness denote a colour type of nan Kindle Scribe: mini matter successful nan area includes nan words “with the” and “stroke of a pen.” 

Amazon announced nan first Scribe, a tablet-sized E Ink instrumentality that pairs pinch a stylus, in 2022, and it released a second-generation version past year. But some were missing a colour screen, which seems for illustration nan adjacent earthy upgrade.

A smaller colour Kindle

A Reddit personification precocious shared images of a prototype Kindle that’s apparently a spot smaller than nan 11th-generation Kindle and has “Kindle Petit Color” branding. The prototype has colors that are amended than last year’s Colorsoft, too, nan personification says. The first Colorsoft had a rocky motorboat owed to a discoloration rumor affecting immoderate units that Amazon had to address. I person little assurance successful this one, though, since Amazon very precocious launched a cheaper Kindle Colorsoft without immoderate of nan features of nan Colorsoft Signature Edition, for illustration wireless charging. 

New TV hardware and perchance a caller TV OS

The bottom-left area of nan invitation features a image that resembles a TV, suggesting that Amazon will denote caller TV hardware of immoderate kind. But nan bigger TV-focused news mightiness beryllium Vega OS, a replacement operating strategy for its Fire TVs that isn’t based connected Android, and nan OS could motorboat arsenic soon arsenic this week, according to Lowpass’ Janko Roettgers.

Vega OS is simply a spot of an unfastened concealed already; Amazon occupation listings person straight mentioned it, and nan institution already uses nan operating strategy connected nan Echo Show 5, Echo Hub smart displays, and nan Echo Spot smart clock. If Amazon uses this arena to stock much astir Vega OS connected TVs, it would people a large nationalist uncover for nan operating system.

Alexa Plus announcements aliases upgrades

Alexa Plus is simply a awesome inaugural for Amazon arsenic it looks to compete pinch different celebrated AI assistants, specified arsenic OpenAI’s ChatGPT and Google’s Gemini. While nan revamped Alexa is still technically rolling retired successful early access, Amazon could usage this arena arsenic an opportunity to springiness an update connected that rollout and denote caller features coming to nan assistant. 

Other unexpected hardware

When David Limp, now nan CEO of Jeff Bezos’ rocket institution Blue Origin, led Amazon’s devices and services, nan company’s hardware events were often packed pinch a dizzying number of caller and unexpected products that worked pinch Alexa, including things for illustration Echo Buttons, nan Echo Wall Clock, and moreover an Alexa-enabled microwave. All 3 of those are now successful the Echo graveyard, but Amazon could person different astonishment merchandise up its sleeves again. With Meta all-in connected smart AI glasses, possibly Amazon will upgrade its Echo Frames?