X Is Changing How It Handles Links To Try And Keep You In The App

X is testing a alteration to nan measurement it handles links connected iOS truthful that nan buttons to like, reply, and repost will ever beryllium visible. Normally, erstwhile you click a nexus connected X nan page opens up and wholly covers nan original post. Apparently, this leads to less group clicking for illustration aliases different engaging pinch nan content. 

A bully chunk of group astir apt conscionable don’t return to Twitter astatine each aft pursuing an outer link. So nan institution is collapsing nan original station to nan bottom, alternatively of letting nan web browser return complete nan full screen, and pushing further towards Elon Musk’s imagination of X arsenic an “everything app” that you ne'er person to leave.

We're testing a caller nexus experience, starting connected iOS — to make it easier for your followers to prosecute pinch your station while browsing links.

For creators, a communal title is that posts pinch links thin to get little reach. This is because nan web browser covers nan station and… pic.twitter.com/oWraLpPwji

— Nikita Bier (@nikitabier) October 19, 2025

It’s a communal title that posts pinch links connected X don’t execute well. The station announcing this caller characteristic seems to propose that nan logic is because of nan measurement nan interface leads you distant from X, and frankincense lowers engagement. 

Elon besides said successful a post connected X that location would beryllium changes to really nan proposal strategy works, which could consequence successful accrued scope for posts pinch links. He claims that nan institution is 4 to six weeks distant from “deletion of each heuristics,” meaning likes and replies will person little of an impact. Instead, he says that, “Grok will virtually publication each station and watch each video (100M+ per day) to lucifer users pinch contented they’re astir apt to find interesting.” 

The displacement to an AI-based knowing of nan existent contented of a post, alternatively of a much rules-based algorithm, has been a clear extremity for X for immoderate time. These changes could lead to accrued scope moreover for accounts pinch very fewer followers.