Youtube’s Ai ‘likeness Detection’ Tool Is Searching For Deepfakes Of Popular Creators

Starting today, creators successful YouTube’s Partner Program are getting entree to a caller AI discovery characteristic that will let them to find and study unauthorized uploads utilizing their likeness. As shown successful this video from YouTube, aft verifying their identity, creators tin reappraisal flagged videos successful nan Content Detection tab connected YouTube Studio. If a video looks for illustration unauthorized, AI-generated content, creators tin taxable a petition for it to beryllium removed. 

The first activity of eligible creators was notified via email this morning, and nan characteristic will rotation retired to much creators complete nan adjacent fewer months. YouTube warned early users successful a guideline connected nan feature that, successful its existent in-development state, it “may show videos featuring your existent face, not altered aliases synthetic versions,” specified arsenic clips of a creator’s ain content. It useful likewise to Content ID, which YouTube uses to observe copyrighted audio and video content. 

YouTube primitively announced this characteristic past year and began testing it successful December through a aviator program pinch talent represented by Creative Artists Agency (CAA). YouTube’s blog station astatine nan clip said, “Through this collaboration, respective of nan world’s astir influential figures will person entree to early-stage exertion designed to place and negociate AI-generated contented that features their likeness, including their face, connected YouTube astatine scale.”

YouTube and Google are among galore tech firms pushing AI video procreation and editing tools, and nan likeness discovery instrumentality isn’t their only characteristic successful improvement to woody pinch AI-generated contented connected nan platform. Last March, YouTube besides began requiring creators to explanation uploads that see contented generated aliases altered utilizing AI and announced a strict argumentation astir AI-generated music “that mimics an artist’s unsocial singing aliases rapping voice.”